The multisensory IKEA experience

Yesterday I’ve had a lot of fun during the IKEA event in Milan, focused on the potential of virtual reality and impact it has on perceiving everyday life. During the event, together with a group of bloggers I’ve toured 5 simply designed rooms to experience the environemt in a completely new, multisensory way. Think: ‘back to the future’ googles, interactive design, inspiring projections and good food, that’s what #SorprenditiOgniGiorno was all about!

5 environments:

1/ With its young and urban mood “Spazio allo Stile” setting represeted creative multifunctionality, as a solution to the everyday city life.

2/ “Spazio alla Natura” emphesised sustainability, ecology and living plants as an important step to happiness and well-being.

3/ “Spazio a Tutti” let us experience the room coming to live, while wearing special “Oculus” googles, and see a simple train toy in 3 ways. It’s hard explain what I saw, but the idea was to show the train in 3 different perspectives according to the age of a kid, mother and a father.

4/ “Spazio alla Luce” revelead the moment of relax and self-knowledge through visual projection on the wall.

5/  The last one “Spazio all Amore” became animated in front of our eyes, showing loving, family scene.

With lovely Valentina from Appunti di Casa, chatting and enjoying delicious food during the event.

If you like the idea of virtual reality, it will be possible to experience it in stores, from 1st of September (for 5 weeks). Isn’t it a one more, good reason to visit IKEA?

Pictures: Agata Dimmich / Passionshake

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