Long before it became my work, photography was part of my world.
I noticed images before words - how some stayed, how others lingered.
Looking back, the signs were clear.
Even if I didn’t start there.
Straight after university, I stepped into the corporate world - shaped by structure, predictability, and clear expectations. I was good at what I did and built a solid career I was proud of.
From the outside, it looked like success.
And in many ways, it truly was.
Over time, though, something else began to ask for space.
There was room for more.
For emotion. For depth. For the kind of work that makes your heart beat faster and keeps you awake at night in the best possible way.
Choosing photography meant stepping away from certainty and following what had been quietly calling me for years.
It wasn’t the easiest decision,
but it was the right one.
Photography became the place where creativity and business could exist together - and stories could truly come to life.
Not overnight, of course.
Through years of study, specialised courses, constant practice, and hundreds of photoshoots, it grew into a passionate profession.
For over 12 years, I’ve worked with brands and agencies to turn ideas into purposeful visuals.
My background in psychology helps me understand how people perceive, feel, and connect.
Today, I create visuals brands trust, remember, and use with confidence.